Building on previous promos developed across the Sky News brand I wanted it, this time, to be less about the technology that delivers the content and more about the accessibility of the content itself. So the element itself is suggested using the famous brands' horizon lines.
I think the success of this piece would rest on the smooth transition and mulit-platform integration. The intention is to guide the viewer through each layer seamlessly, whilst maintaining the viewers' attention on the chosen story. This is in keeping with the current Top Of The Hour production running throughout the day for each bulletin.