Building on previous promotions developed across the Sky News brand I wanted, this time, to be less about the technology that delivers the content and more about the accessibility of the content itself. So the focal live element, delineated by the iconic brands' horizon lines, would update as an when a lead story featured within on-air programming was captured.
The success of this piece would rest on the smooth transition and mulit-platform integration. The intention was to guide the viewer through each layer seamlessly, whilst maintaining the viewers' attention on the chosen story. This was in-keeping with the existing Top Of The Hour production running for each scheduled bulletin.