The reel acts as a visual extension of Diageo’s products and as ambient content to complement the interior environments at the headquarters.
Developed in a series of content that uses borescopic camera technology to capture flowing liquid at a detail far greater than macro and at an increased frame rate of 120 frames per second, allowing for extreme close-ups which move at a slower speed. The results make up an abstracted landscape of spirits, beers, wines and whiskeys.
The concept intended to create something visually stunning yet unobtrusive – to sit alongside branded content and act as living wallpaper in the new Bar Alchemy, Meeting Hub and foyer screen space. Based around this idea of Liquid Landscapes to relate to both the product environment and to offer understated content that mimics fine qualities found in the many ranges of Diageo.
Credits: Sedley Place Team
Project Manager: D. Strudwick
Director & Creative: AJ. Pugh
Cameraman: R. Day
Studio Assistant: D. Burton
© Sedley Place