iCare4 are a loyalty card scheme provider where cashback is provided by a core of like minded Merchants. The idea being that the customer, their friends and family, can then spend with a certain group of companies; money is then credited back to there iCare4 account.
The identity was developed to reflect these brand values, in an uplifting and positive manner. Following development and sign off of the brand identity guide and marketing asset mockups working with the Marketing Director, art directing developers and motion designers to finish a full concept of marketing assets.
Following the rebrand signoff I rolled out the toolkit by directing a set of infographic motion explainers, completed UI work for a website and mobile app rewards portals.
Design & Direction: AJ Pugh
Animator: A Kelly
Marketing: A Haggarty
Website design and banner animations provide a reinforced brand messaging opportunity as well as a customer portal. Search was added subsequently following further testing