In an effort to harness the quality of the integrated digital experience we were commissioned to capture a number of aspects of an experience on track at the Mercedes testing facility. Events & Corporate Functions, On Track Experiences, and the 4x4 Off Road course experiences were all part of the brand experience.
Opting to shoot the action 4K on a Red Dragon, using camera sliders and 4K onboard mounted cameras, meant we could capture all angles of action.
The final delivery was built along with supporting motion graphics to compliment digital and way-finder design on-site at the facility.
Credits: Sedley Place Team
Project Manager: D. Strudwick
Direction & Creative: AJ. Pugh
Camera Work: R. Day
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