These digital proposals were concepted to build on the already formidable reputation of this Russian brand of finery.
The primary aim was to develop a platform that invited users to engage with made full use of the high-end image of the brand.
Following on from an extensively art directed aesthetic to set product elements in categories by way of their styling. For instance, the range that appeared in Tatler magazine, had a frosty autumnal feel which perfectly mirrors the cut diamonds in those elements of jewellery. The aspiration was to continue this by shooting each range in familiar surroundings to make the most of their key characteristics, enabling them to be both attractive and aspirational.
Credits: Sedley Place Team
Project Manager - R Cregan
Brand Art Direction - J Roots
Project Coordinator - D Strudwick
Digital Design - AJ Pugh
3D - S Burdon
3D Compositing - AJ Pugh
© Sedley Place
RWD Paralax scrolling Saas site proposed design
Example user persona was tailored following research taken from analytical data from the existing website usage.